This is the process of affecting online visibility of a website in web search engine unpaid results also known as natural, organic and unpaid result.
Overview
It can help the business grow, user view pages that have top presence as trustworthy therefore increase the website credibility and reliability.
It’s a measurable repeatable process that is made to send signals to search engines that your website are worth showing in google index
Presence can be earned through SEO or purchased through pay per click
Before SEO one has to have a website first choose a product, pick a domain name, domain registration and hosting, analytics keyword selection page optimization etc. A number of services that are provided on web host kings contact us today
SEO tools
Google analytics complete web stats and search
Google page speed insight check speed and usability of the site on multiple devices
Moz local listing score how the business looks online
Open site explorer comprehensive link analysis
Google web master or Bing webmaster tool web analysis alerts, error, report.
Google key word planner know what people search for when the go online relating to your firms name or industry
Discover auto fill opportunities
Google trends change s in search volume for key terms
Quick sprout web analyzer it gives a full analysis of the website
Benefits of SEO
Pulls in quality traffic
Increase sale leads
The advertising is not paid and provides round the clock promotion
Build trust and credibility because the URL is top ranking
Customers more informed and increase brand awareness
Influence purchasing decision
More cost effective than paid advertising can give smaller business an edge on larger companies.
Help you break into new markets and increase market share therefore drive offline sales
Increase business value and social media followers
Improve safety and security of your website and website speed.
Smartest marketing investment you can make and can eliminate calling