Definition
A website is a collection of webpages that are placed in one domain name
Advantages of having a website
- Users are going on the internet to search for product and services they need it helps put you on the internet to be viewed.
- You need one because it shows your credibility and to avoid been gauged as a small-time firm
- To be able to provide your services online to reach a variety of customers regardless of age social standing etc.
- It gives you a place to refer customers when you meet with potential clients
- It gives the clients the impression that you take your business seriously and you are not a small player in your industry
- Increase the buzz that surrounds your brand if people on social sites follow like and share your posts.
- Increases your no of referrals through their customers and is a potential client searches the firm will be able to gauge their capacity and contact.
- Enables expansion of customer base.
- Public relations ensure that the have a relation with their customers and a good one at that depending on how they have portrayed the firm.
- Firms have competitive advantage through building a good and lasting profile
- It is a cheap method of marketing control cost of doing business.
- Customer relationship management: Link between firms and their customers through solving of grievances and provision of direct feedback.
- Increased customer service through solving the issues that a customer may have and monitoring their demand patterns in order to aid the firms supply chain.
- Firms keep in touch with customer needs through their engagements.
Conclusion
E-commerce is the way to go for you in order to increase your market, it provides an environment that allow millions of people to interact from different ends whether it’s the consumer demanding the good or service or the firm providing the good or service to enable e commerce the firm should have s website