Overview
In this day and age, the world is coming together as one through the internet and social media. When in Africa you can communicate with someone in Europe at a low price either by video chatting, messages or phone call by using social media platforms. These platforms have their own way of working to connect people Facebook messenger can be used either for a message or video call, live streaming and YouTube video uploads.
Marketing is the creation of awareness of a product or service to the customer. Through this firms are able to make sales and increase them over time therefore reflect on revenue.
Social media marketing
This is the use of social sites like Twitter, WhatsApp, linked in to make customers on the site aware of your product or service this enables a wide variety of reach because so many people are using social media.
Benefits of social media marketing
- Increase the conversation that surrounds your brand if people on social sites follow like and share your posts.
- Increases your no of referrals through their customers and is a potential client search the firm will be able to gauge their capacity and contact.
- Enables expansion of customer base.
- Public relations ensure that they have a relationship with their customers and a good one at that depending on how they have portrayed the firm.
- Firms have competitive advantage in building a good and reputable social media profile
- It is a cheap method of marketing control cost of doing business.
Customer relationship management
- The link between firms and their customers through solving of grievances and provision of direct feedback.
- Increased customer service through solving the issues that a customer may have and be monitoring their demand patterns in order to aid the firm's supply chain.
- Firms keep in touch with customer needs through their engagements.
As firms enhance their marketing through social media they should keep in mind that should always engage their customers and be fast in responding to them, therefore, should have an employee on toes always looking out for engagement with the customers in order to run a good and reputable social media platform.